Zocdoc
Zocdoc is a New York City-based company offering an online service that enables patients to find doctors nearby and book in-person or virtual appointments.
Objective
To create SEO-driven articles on different specialties and insurance providers, enhancing Zocdoc’s visibility and engagement with patients; to write professional statements for providers listed on the platform.
SEO Content: Specialty Pages
I conducted online research to write informative and factually accurate content for specialty pages on Zocdoc, ensuring a straightforward and authoritative tone. I covered relevant topics for US patients, such as common conditions treated by the specialist, procedures they perform, appointment preparation tips, key statistics, and the right way to find doctors and book appointments with Zocdoc.
(Scroll to the bottom of the linked landing pages to view content)
SEO Content: Insurance Pages
I created content for insurance pages, discussing the insurer's brief history, mission and vision, offerings, and outreach within the US and across the globe. I also added sections on health insurance in general, such as insurance pricing, types of plans, and more.
(Scroll to the bottom of the linked landing pages to view content)
Content Refreshes
From time to time, Zocdoc prefers updating its existing content to maintain relevance, improve search engine rankings, increase traffic, and improve user engagement. To meet this goal, I added new specialty and insurance content to the articles and incorporated relevant SEO keywords.
Professional Statements
Every healthcare professional registered on Zocdoc has a dedicated profile page that patients can review before booking an appointment. I have written statements for nearly 2000+ providers that feature in their ‘Highlights’ and ‘About’ sections on their page.
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