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Vinsplate
Vinsplate is an Instagram food blog started by Vindhya Karwa, a passionate culinary artist on a mission to blend health, flavour, and art in her simple, fresh recipes.
Objective
To write Instagram captions and reel scripts for Vindhya’s food creations with a touch of light-hearted humour and relatability, inspiring her audience to actively engage with her posts.

Featured Work
When you have a reason to try a new recipe or discover the history behind a dish, it sparks your interest and motivates you to get into the kitchen, right? That’s the approach I followed while copywriting for Vindhya’s Instagram page. The combination of creative recipes and compelling storytelling significantly attracted more traction.
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