Picotin
Picotin is a European-style restaurant chain in Singapore committed to creating memorable dining experiences and hosting events for its customers.
Objective
To rebrand their craft beers and F&B menus, create social media and poster copy for restaurant campaigns, ideate creative events for special days, and respond to customer reviews.
Picotin Waterboat House
Picotin Waterboat House offers premium casual dining experiences in its indoor setting and a rooftop lounge overlooking stunning views of Marina Bay and the magnificent Singapore city skyline. When crafting copy for the restaurant’s marketing collateral, I maintained a confident, elegant, and refined tone of voice, appealing to their elite patrons.
Introductory
Posts
F&B
Offers
National
Celebrations
End of Year
Celebrations
Picotin Brewhaus
Picotin Brewhaus is a brewery and pub specializing in freshly brewed craft beers, drinks, and finger food. I wrote fun, exciting, and quirky copy relatable to the outgoing and spirited youth, their primary target audience.
F&B
Offers
Oktobeer
Fest
Fifa
Fever
End of Year
Celebrations
Food
Menu
Drinks
Menu
Picotin Fairways
Picotin Katong
Picotin Fairways, nestled in nature, offers breathtaking panoramic views, while Picotin Katong, set in a colonial bungalow, creates a heritage vibe. Both restaurants aim to provide memorable dining experiences for families and friends. Keeping that in mind, I delivered pleasant and compelling copywriting materials that attracted the wider community.
F&B
Offers
Picotin's
Magic Spell
Sports
Showdown
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